As we step into the Advent season, I couldn’t help but think back to this Christmas-themed product shoot I captured for Angela of Palette de Flores. It’s been two years, and I still smile remembering the warmth, colour, and creativity she brings to every arrangement.

Angela is a florist whose business dances beautifully with the seasons — Christmas, Valentine’s Day, Mother’s Day, birthdays, and all the joyful milestones in between. And because her work shifts so often throughout the year, she deeply understands the value of regular, intentional branding shoots to keep her visuals fresh and her online presence up to date.

Why Seasonal Branding Shoots Matter

One of the things I love about working with Angela is how she approaches her brand with clarity and foresight. She doesn’t wait until the last minute. She doesn’t scramble for images.

Instead, she uses shorter, focused branding sessions throughout the year to highlight:

• new product offerings
• seasonal arrangements
• updated colour palettes
• upcoming promotions
• fresh ideas she wants to share on social media

These smaller shoots remove the overwhelm of trying to “do everything at once,” and they give her a beautiful library of images to pull from whenever she needs them.

The Power of Staying Updated

Consistent branding photography is one of the most practical gifts you can give your business. Between website refreshes, email newsletters, and social posts, having updated images ensures your clients always see the most current version of your creativity.

And honestly?
It keeps your business feeling alive, relevant, and responsive to your audience’s needs.

Thinking Ahead: Bundled Branding Sessions

Working with Angela over time has inspired me to explore a new idea—bundled branding packages that offer businesses multiple, shorter shoots across the year.

Instead of one big session that tries to cover every angle of your brand, these smaller shoots could focus on:

• seasonal offerings
• product launches
• behind-the-scenes updates
• holiday themes
• refreshed headshots
• new services or collections

It’s a way of supporting your business all year long while keeping the process fun, manageable, and aligned with your seasonal needs.

Imagining What’s Possible for Your Brand

Looking back at this Christmas shoot with Angela reminds me just how powerful seasonal storytelling can be. Each collection, each colour palette, each celebration brings its own life and personality — and capturing those moments helps your audience connect with what you’re creating right now, not just what you offered months ago.

If you’ve ever dreamed of keeping your visuals fresh without the overwhelm of a huge shoot, seasonal or shorter branding sessions might be the perfect fit. It’s an exciting way to stay visible, relevant, and truly seen throughout the year.

And if the idea of having consistent, intentional imagery feels like a beautiful possibility for your business, I’d love to chat about what that could look like for you.