Teresa understands the key principle that her brand is more than just a logo and a name. It encompasses so much more. I like to think of it as the online face and personality of your business. The purpose of good branding, both words and visuals, is to allow your clients a peek inside. Let them get to know you before they ever even speak to you. Your digital presence should make them WANT to meet you and do business with you!
The digital age demands that small businesses have to have some sort of online presence. Whether it’s Instagram, Facebook, or Twitter , it’s imperative that a business has some sort of digital presence. This is often the first place that your customers and potential customers interact with you. So if your digital presence is not showing your best side you are already starting off on the wrong foot.
When most people hear the word brand they immediately think logo. But, a brand is so much more than just your logo. Your brand encompasses so many different aspects – your colours, your fonts, your website, your personality! All of these things combine to make your brand. And as a small business owner, the biggest aspect of your brand is you!!!You are unique to your business. No other business has you at the helm, so this is the part of your business that nobody else can duplicate. Whilst there may be many other businesses that do what you do, they don’t have YOU and your unique set of skills! When you realise that you are the key to your businesses success, that is when you can take your business to the next level by leveraging yourself to bring in sales.
People want more than just a business name these days they want a personal connection. They want to know the person behind the business. The best way to market to new and potential clients is to let them into your circle. And a personal branding session is one way of achieving this! They are quickly becoming my favourite type of session! It is such a joy to be able to help small business owners bring their brand vision to life.
Teresa had such a clear vision for her brand photos and I’m delighted to share this selection of images that will grace her social media and digital channels to help her current and future clients connect with the face behind her business.
Would you like to elevate your brand and take your online business presence to the next level? Let’s chat about bringing your brand vision to life!
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Until next week,